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J’can reggae singer, Koffee, Jordan’s new ambassador

by Denieca
November 22, 2020
in Entertainment
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J’can reggae singer, Koffee, Jordan’s new ambassador
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(CMR) Reggae singer, Koffee, is the latest ambassador for the iconic American brand of basketball shoes and athletic style clothing, Jordan.

The good news was made public in British Vogue, with the 20-year-old singer noting that Jordan's Image and her music were in alignment with Koffee sharing that she supports the “positive outlook and message” of the brand.

According to Koffee, learning that she would be working with the brand on its Unite Campaign inspired her in a positive way.

The star went on to share with the publication that she grew up in a  Christian household, noting that her mother is very religious and she still holds on to many of the beliefs from her upbringing.

Her Christian upbringing coupled with  the diversity of her audience has impacted the content of her music noting that she always keeps it clean, making her songs appropriate for any age.

According to Koffee, the partnership with Jordan has been an almost natural one, noting that she wore the brand while growing.

“And I generally wear a sports style, a lot of sports clothes like sweatpants, sweatsuits, and sneakers, so Jordan’s already within my style and what I represent,” Koffee told Vogue.

 

Related posts:

Armie Hammer will not face sexual assault charges
London-based designer partners with local star for Art Week
Mobsta apologizes to fans
Cayman to send first representative to Miss Supranational
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Denieca

Denieca

Denieca is an experienced Caribbean content creator with experience in the digital news market. She has worked for several publications as both a content manager and journalist. She is an expert in crafting engaging content that generates lively discussions and engagement on social media platforms. Her primary areas of focus on CMR will be regional news and lifestyle pieces.

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