(CMR) Reggae singer, Koffee, is the latest ambassador for the iconic American brand of basketball shoes and athletic style clothing, Jordan.
The good news was made public in British Vogue, with the 20-year-old singer noting that Jordan's Image and her music were in alignment with Koffee sharing that she supports the “positive outlook and message” of the brand.
According to Koffee, learning that she would be working with the brand on its Unite Campaign inspired her in a positive way.
The star went on to share with the publication that she grew up in a Christian household, noting that her mother is very religious and she still holds on to many of the beliefs from her upbringing.
Her Christian upbringing coupled with the diversity of her audience has impacted the content of her music noting that she always keeps it clean, making her songs appropriate for any age.
According to Koffee, the partnership with Jordan has been an almost natural one, noting that she wore the brand while growing.
“And I generally wear a sports style, a lot of sports clothes like sweatpants, sweatsuits, and sneakers, so Jordan’s already within my style and what I represent,” Koffee told Vogue.