(CMR) WhatsApp has begun to roll out its latest money transfer feature.
The Facebook-owned company launched its latest money transfer feature on Monday (June 15) which is now only available to WhatsApp users in Brazil.
The new feature allows users to send money and make purchases from local businesses without leaving their chat.
“We’re excited to announce that starting today we’re bringing digital payments to WhatsApp users in Brazil,” said WhatsApp as it made the announcement on its blog.
“The over 10 million small and micro-businesses are the heartbeat of Brazil’s communities. It’s become second nature to send a zap to a business to get questions answered. Now in addition to viewing a store’s catalog, customers will be able to send payments for products as well. Making payments simple can help bring more businesses into the digital economy, opening up new opportunities for growth,” added the company in the blog post.
The latest feature which is enabled through Facebook Pay works by way of a six-digit PIN or fingerprint to complete transactions.
While the company hopes to roll out the feature in more countries, it has already been met with some regulatory challenges in India, where the company had been testing the payment feature for months.