“It is time for us to adopt a new company brand to encompass everything that we do, from now on, we're going to be metaverse first, not Facebook first.”
Mark Zuckerber, Facebook CEO
(CMR) In a corporate rebranding, online presentation CEO Mark Zuckerberg announced on Thursday that he was renewing Facebook to Meta. The social network giant's corporate image has been tarnished recently by a number of revelations including their tactics to target pre-teens for social media domination – all of which were revealed by a whistleblower who leaked internal documents.
The 17-year-old company made the huge reveal today at Connect 2021 where Zuckerberg turned a blind eye to the various crises that the company has faced and instead focused on the company's new “North Star.” The press release shared that it will be helping people connect, find communities and grow businesses.
Zuckerberg, who said he loved studying classics in school, said the name was inspired by the Greek word meta, which means “beyond.” “For me, it symbolizes that there is always more to build.”
The company also replaced its corporate sign, which featured a picture of a “thumbs up,” outside of its California, headquarters with one touting its new logo: a blue infinity sign.
Facebook showed a series of concept videos that highlighted its vision for metaverse including a holographic image of yourself at a concert with friends. It is prepared to hire 10,000 people in Europe to build out the concept. He also noted that Messenger calling is coming to VR along with plans to operate a virtual marketplace where virtual goods can be sold.
The Facebook app will maintain the same name but the corporate
Facebook is not the only big company to rebrand over the years. Notably Kentucky Fried Chicken to KFC, Datsun to Nissan, ValuJet to AirTran and Phillip Morris (maker of Marlboro) to Altria.