(CMR) Cayman Marl Road's Facebook page reached a milestone today of having over 1 million Facebook post reach for the first time over a 28 day period. With the recent re-launch of CMR's website, there are lots of engaging opportunities available.
This amazing feat has been accomplished just two years in for CMR. Facebook reach represents the number of unique people who see the page content. It affects every other metric like engagement, likes, comments, and clicks.
There are two primary types of reach: page and post reach. Post reach is the number of people who see specific posts on their news feed. Post reach speaks generally to the popularity of the social media presence of CMR. We know that people prefer videos over reading and they remain the most powerful means of interacting with any social media audience.
Whilst noticing a continual upward trend for all Facebook posts CMR is enjoying some extremely positive responses to their videos in particular notes marketing guru, Sandy Hill. On average there's a 135% increase in organic reach, on average, when you post a video instead of a photo. And that's even higher over articles. So this can drive a page's popularity and overall reach and engagements statistics as well.Marketing Manager, Sandy Hill
True to form, the most engaging posts that reached the most people during the 28 day period were actually several videos. Two of the videos each reach over 500,000 persons each. Another set of videos just posted last week already has reached over 43,861 for one and 38,047 for another. The final stats continue to grow on those posts are people are still interacting with them.
Given the population size of Cayman, it's obvious from these posts and analytics that CMR's reach is beyond the local population. We knew that we had a wide international audience but this now proves just how engaging they on both Facebook and our website.
With over 17,054 followers CMR consistently trends extremely well with Facebook engagements as well. Despite having 4,000 fewer page likes than the Compass; CMR still has 1500% more posts engagements on the Facebook platform.
Engagements on a post include likes on your post or page, post clicks, comments, and shares. Essentially an engaging activity that is taken on a page would increase that number. Engagements matter because they are organic and give tremendous insight Hill explains. She shared:
If there’s one metric that Facebook marketers cannot ignore, it has to be page engagement — which is any type of action your fans (or non-fans) perform on your Facebook page. Anything from commenting on a post to liking it contributes to the engagement of a page. The higher the Facebook engagement, the better your reach.
The reason why high engagement holds an important place in Facebook marketing is mainly that it helps you reach out to your target audience organically, without spending on paid ads. This can obviously help you achieve your business and marketing goals such as driving more traffic, generating quality leads, and increasing sales.Importance of post engagement
CMR also has a bi-weekly Facebook live podcast that averages 4,000-5,000 views per episode. In the near future that will expand to the YouTube channel.
As Cayman Marl Road continues to hit new records we wish to thank all of our loyal fans. We have accepted from the onset that we wanted to be different. CMR is for everyone. Young, old and people of all different interests and educational levels. Not every single post or article will be enjoyed by everyone but we honestly believe we represent the content diversity that people want in news.
We have some exciting additions on the horizon that will appeal directly to many. Medical contributors, Jamaican and Filipino community sections with content contributors who operate in that space.
Over six months ago the website reached 1.7 million unique visitors and CMR maintains that speaks to the popularity of the format. CMR has only been around for two years, so these numbers are even more significant when you appreciate how quickly they have been achieved.