(CMR) Minister of Tourism for the Cayman Islands, Hon Kenneth Bryan, was elected as the new Chair of the Caribbean Tourism Organization (CTO) on Tuesday evening. This is the first time a Minister of Tourism from the Cayman Islands has been elected to the role.
Several essential tourism stakeholders are currently in the Cayman Islands for the CTO conference from 12-15 September 2022. The group will also participate in the 4th Caribbean Aviation Day to be held in the Cayman Islands today, 14th September.
The Caribbean Tourism Organization (CTO) is the region’s tourism development agency, with 24 Dutch, English, Spanish, and French country members and many private sector allied members. The CTO’s vision is to position the Caribbean as the most desirable, year-round, warm weather destination. Its purpose is Leading Sustainable Tourism – One Sea, One Voice, One Caribbean.
Mr. Bryan has indicated that connectivity and cooperation between CTO countries are on his top agenda. With a highly competitive tourism industry, there has been an increased demand for countries to strengthen networks with others to expand and share revenues generated by tourism.
The UNWTO had called for various regional governments to explore incentives and strategies to strengthen regional airline carriers; enhance intra-regional travel; and, through joint airlift agreements, increase linkages between regional- and international-based airlines as part of a broad-based strategy to boost tourist arrivals, According to eTurboNews.
Minister Bryan is expected to pursue this recommendation as head of the Caribbean tourism agency.
Cayman’s Director of Tourism Rosa Harris was elected as chair of the CTO’s Board of Directors.